What actually determines the price of a website?
Website prices range from €500 to €150,000 for what appears to be the same type of project. The difference is almost never about the number of pages.
The main drivers of cost are:
- Design: template vs. custom. A template site (Squarespace, WordPress theme) looks fine but looks like other template sites. Custom design takes 3–6x longer and costs accordingly.
- Content: who writes it. Most agencies quote for design and development only. Writing 20 pages of professional B2B copy typically adds €2,000–6,000 and is almost always underestimated.
- Technical complexity: integrations. Does the site need to connect to a CRM, ERP, booking system, or payment gateway? Each integration adds time.
- Functionality: e-commerce, calculators, member areas, multilingual content — each adds meaningful cost.
- Who does the work: a junior freelancer, a senior specialist, or a full agency all have very different rates and risk profiles.
Price overview: what you get at each level
Here is an honest breakdown of what different budget levels actually deliver in 2026.
- WordPress or Webflow on a quality template
- 5–10 pages with your content
- Contact form connected to email
- Basic SEO setup
- Mobile-responsive out of the box
Passer for: Early-stage companies or those that need an online presence quickly and do not yet know what the site needs to do
Limitation: template constraints, limited design flexibility, you write all the content.
- Custom design (not a template)
- 10–20 pages including case studies and service pages
- CRM integration (HubSpot, Pipedrive)
- Performance optimisation and Core Web Vitals
- Basic analytics setup (GA4 + conversion tracking)
Passer for: Established B2B companies that use their website as a sales tool and need it to reflect quality
- Full custom design with brand system
- Multiple language versions
- Complex integrations (ERP, CRM, booking, payment)
- Custom functionality (calculators, configurators, member areas)
- Ongoing support and maintenance plan
Passer for: Companies where the website is a primary revenue channel or where complex workflows need to be built
Prices are for design and development only. Content writing, photography, and ongoing hosting come on top — see the section below.
Cheap vs. right: an honest take
Buying a cheap website is sometimes the right decision. Buying a cheap website and expecting a strategic business tool is not.
A €2,000 website does not convert well because conversion requires understanding your buyer, writing compelling copy, and testing what works — none of which are included in a cheap build.
That said, an expensive website does not automatically convert either. We have seen €40,000 websites that generate no leads because the strategy was wrong, the content was written by committee, and no one tracked what happened after launch.
The question is not cheap or expensive. The question is: what is this website supposed to do, and does the budget match that goal?
If the answer is "we need something online" — a €3,000 template site is fine. If the answer is "we need this to generate 20 qualified leads per month" — that requires a different conversation, a different process, and a different budget.
When do you actually need a new website?
A new website is not always the answer. Here are honest indicators for when it is and when it is not:
- You need a new site: your current site generates no qualified leads despite adequate traffic, your company has changed significantly and the site no longer reflects it, load times are over 4 seconds, or you cannot update content without calling a developer
- You might not need a new site: if the problem is insufficient traffic (an SEO or paid ads problem), if visitors leave because the offer is unclear (a messaging problem you can fix with copywriting), or if the design feels dated but everything else works
- Rebuild vs. refresh: sometimes a content rewrite and a design update on the existing CMS solves 80% of the problem for 20% of the cost of a full rebuild
The sites that deliver results are the ones built with a clear goal, written for a specific buyer, and measured from day one. Platform and design matter less than most people think.
How Mosel builds B2B websites
We build websites for B2B companies that need them to function as sales tools, not just online brochures.
Our process starts with a strategy session where we define what the site is supposed to do: which buyers it targets, what action it should drive, and what success looks like after six months.
We handle design, development, and content strategy. We connect your site to your lead system (CRM, email notifications, tracking) from the start. We do not hand over a site and disappear — we include onboarding and a 30-day check-in.
All projects are quoted at a fixed price. We work in Webflow or WordPress depending on what suits your team's ability to maintain the site post-launch.
We are remote-first and work with B2B companies in Norway and internationally.
Vanlige spørsmål
Why do website prices vary so much?
Primarily because of design (template vs. custom), who writes the content, and how much functionality is involved. A basic template site with client-supplied content can be delivered in 20 hours. A custom-designed, content-written, CRM-integrated site can take 150–300 hours. The hourly rate difference between agencies adds another variable on top of that.
Can I use Squarespace or Wix instead?
Yes, and for many companies it is the right choice. Squarespace and Webflow both produce professional results for companies that primarily need an online presence. The limitations show up when you need custom integrations, complex functionality, or a high degree of design control. For a brochure site with a contact form, self-service platforms are worth considering.
How long does it take to build a B2B website?
A simple template site: 3–6 weeks. A custom-designed site: 8–16 weeks. Complex builds with integrations: 16–24 weeks. The biggest delay in almost every project is content — getting copy, images, and approvals from the client side takes longer than the build itself.
What CMS do you recommend?
Webflow for companies that need design control and a visual editor that non-technical staff can use. WordPress for companies with specific plugin requirements or an existing WordPress ecosystem. Neither is universally better — it depends on your team's technical comfort and what the site needs to do.
Do I need a new website or just better SEO?
If your site has no traffic, the problem is marketing (SEO, ads, content) — not the site. If your site has traffic but no conversions, the problem is likely messaging or UX. A new website only solves problems related to the site itself. Clarifying which problem you actually have before spending money on a rebuild is worth a short consultation.
Do you work with companies outside Norway?
Yes. We are remote-first and have delivered sites for B2B companies across Europe. We work in English and Norwegian. All projects are managed remotely with no requirement for in-person meetings.
